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There were maybe 30 reporters during the course of the whole day.
The pressure is suffocating down there; there's no air to breathe. You make a mistake or come up just short in the Super Bowl, and it feels like the end of the world.
No one used to care about halftime. But the Super Bowl has gone from a game, to an experience, to an event, to a holiday.
The Super Bowl is such a corporate event that even the crowd doesn't have the same intensity.